This is an interesting but very complex question. I always wonder why projects like this decide to create their own token. If they had built this system using BTC or ETH they might have something but I don’t know why any influencer would take payment in this token so I think the value is $0. I don’t think they ever capture 10% or even 1%.
I know that is not the answer you were looking for. Anyway, I think what you are doing might be valid for BTC or ETH. I don’t know that it is a wise use of time to try to figure out the value of altcoins until they have real adoption and data on use.